BC Course Syllabus

 Business Communication BBA I

Name of the Program: Bachelor of Business Administration
Course Code: Major 1.4
Name of the Course: Business Communication
Course Credits: 3 Credits
No. of Hours per Week: 3 Hours
Total No. of Teaching Hours: 42 Hours

Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.

Course Outcomes: On successful completion Student will demonstrate:

1. The ability to understand the concept of Business Communication.
2. The basic techniques of Modern forms of Business communication.
3. To enable the student’s to acquire soft skills.
4. The use of basic and advanced business writing skills.

Syllabus: 

Module No. 1: BASICS OF COMMUNICATION 12 Hours

Communication: Definition, Process of Communication, Communication Models, Objectives of Communication, Verbal and Non-verbal Communication, Principles of Effective Communication.

Module No. 2: WRITTEN BUSINESS COMMUNICATION 12 Hours

Written Business Communication: Fundamentals of Business Writing, Types of Business Letters- Enquiry Letter-Complaint Letter – Persuasive Letter – Proposal, Report Writing – Writing Resume.

Module No. 3: SPOKEN SKILLS 10 Hours

Spoken Skills: Conducting Presentation, Oral Presentation, Debates, Speeches, Interview. Group Discussion, Barriers to Effective Communication and Ways to Overcome them – Importance of Listening, Developing Effective Listening Skills.

Module No 4: NON-VERBAL COMMUNICATION 08 Hours

Non-Verbal Communication: Body Language / Kinesthetic, Para Language, Sign Language / Virtual and Audio Elements, Channels of Communication, Formal and Informal Communication.

Skill Development Activities:

1. Collection of various model business letters
2. Reading of various business report, minutes, and its analysis
3. Presentation of reports and charts
4. Mock Interview Sessions
5. Virtual Resume Preparation

Text Books:

1) Denish Murphy, Better Business Communication

2) Shuter, Written Executive Communication

3) Gartiside, Model Business Letters

4) Kaul and Asha, Business Communication

5) K K Ramachandran, Business Communication

Online Sources:
Business Communication BBA

Business Communication by Urmila Rai

Question bank on Business Communication

Business Communication